We had a completely non controversial event that captivated the internet like the eclipse since, I dunno, 2. Remember the llama chaseRemember the dress Now, a little over halfway through this garbage year, everyone can look up at the sky and enjoy a completely non political act of natural wonder. This is exactly the kind of fun that brands want to capitalize on, and they might not get the chance to do it again until 2. Without further ado, here are the tweets. Theyre mostly predictable, but shit gets good when brands use the eclipse as an excuse to throw shade at their competitors. The last one is the best. Marvel. White Castle. Outback Steakhouse. Krispy Kreme. Delta. Dennys. Toblerone Sprint. Waffle House. Cinnabon. Dominos featuring Di.