Our computer would be friendly everything an apple represents, healthy, personal, in the home. We had to hold our ground on that one. Whatever the story Apple was a great name for the new startup, and the antithesis of the old guard of Hewlett Packard, Fairchild, etc. As Michael Malone writes in his Apple history Infinite Loop the Apple name was smart, funny, anti establishment, unforgettable, friendly but hip. It wasnt just a name it was the culmination of the Age of Aquarius. Adobe Once a great ally of Apple and partner pioneer in desktop publishings marriage of Post. Script and Apples Mac and Laser. Writer Adobe fell from grace when the once faithful design software partner apparently abandoned Apple at its lowest moment. Adobe jilted the Mac from key program upgrades most notably with its Premiere video editing software, forcing Apple to create its own alternatives Final Cut, which it bought from Macromedia before Adobe bought that company itself its incestuous industry, isnt it, which means perceived slights and public proclamations often lead to nasty little tit for tat battles such as this one. Steve Jobs saw this as a revolting betrayal from the company that Apple once owned a 1. He then wreaked his revenge by denying Adobes Flash access to Apples new wonderproducts the i. Phone and i. Pad. ADBThe 1. 0kbps Apple Desktop Bus was Apples main connector for decades. The company needed a simple, inexpensive connection system. Co founder Steve Wozniak needed something to do, so he went away for a month and came back with ADB. First seen on the Apple IIGS in 1. Bondi Blue i. Mac, which moved to Intels USB 1. Older Apple users will remember that the one problem with ADB was that you werent supposed to unplug your mouse or keyboard while the Mac was powered on, although most of us risked frying the keyboard every now and again. Lifes too short, and all that. Air. Port Except for maybe banging an inter cap in its names, Apple loves nothing more than a smart but dull pun and so picked Air. Port as the title for its Wi Fi products in 1. Confusingly the first Air. Port Base Station actually resembled a UFO. It has to be admitted, however, that its catchier than the more formal IEEE 8. Aluminum Or aluminium as we outside of the US jauntily like to call it Were turning to aluminum and glass Steve Jobs announced in 2. Apple has something of a crush on aluminum making most of its hardware products out of the silvery white member of the boron group of chemical elements, and even simulating the stuff indiscriminately with its brushed metal software and across its website. Apple even named some of its products after the lightweight and durable metal. Theres plenty of it, too aluminium is the most abundant metal in the Earths crust, and the third most abundant element after oxygen and silicon. It makes up about 8 percent by weight of the Earths solid surface, and about the same on the average active Macs screen. Amelio When you think of Apple leaders you probably recall the visionary legend that is Steve Jobs or his cuddly ewok like co founder Woz. But for over a dozen dark years Steve was absent from the company he founded and lesser men stood in his place. At its lowest point Apples board of directors appointed the cost cutting CEO of National Semiconductor Gil Amelio as the companys new boss in order to return Apple to profitability. Receiving 1. 00,0. Apple business wasnt the best start in Amelios austerity measures nor was his 1m salary or nice little 5m loan he procured from the ailing giant. But Amelio did cut costs, slashing the Apple workforce by a third. In scrapping the next generation Copland operating system Amelio did his best work bringing back Steve Jobs via Apples acquisition of his Ne. XT OS in 1. 99. 6 which turned out to be the business worlds most successful takeover but also the most expensive career suicide. Jobs wasted little time turfing out the garrulous Amelio who he had slamed as a bozo and taking back his company and for that we should be eternally grateful. More The Rise and Fall of Gil Amelio at Apple. AOL Long before Time Warner and the Internet boom Apple replaced its unwanted Apple. Link online service with a joint venture with a company called Quantum, then rebranded America Online. As part of the deal it acquired 2m shares of AOL stock at a cost of 1. Apple sold the shares in 1. If it had waited till 1. AOLs stock peaked those same shares would have been worth wait for it 2. Source Apple Confidential 2. LinzmayerApp Exactly like an application but cuter sounding and much easier to squeeze puns from. Some people probably think Apple invented them, too. There was also once talk of applets, but thankfully this never really caught on. Apple II Following on from the primitive Apple I Apple produced what was to become one of the most successful personal computers ever. The Apple II, the real brainchild of Woz, was the product that launched the company, and made the majority of Apples revenue throughout the 1. Macintosh. Apple IIIHow do you follow the worlds most popular computerWith an abject failure, of course. What do you name the successor to the Apple II. Well, the Apple III, of course. Tellingly there has never been an Apple IV. Launched in 1. 98. Apple III was the first Apple product that allowed the user to choose a screen font, but wasnt helped when Apple had to recall the first 1. Its reputation never recovered. According to Steve Wozniak the Apple III had 1. Steve Jobs demands that it had no fan or air vents. Apple Caf Before the Apple Store came or rather didnt come the Apple Caf a 1. Apple T shirts and software. The food was to have been eclectic and nutritious but the idea expired when the licensee grew too worried about Apples failing health. Apple Music. Apple has always had a deep link with music even cheekily naming itself after the Beatles record label maybe consults lawyers. In January 2. 01. Apple launched i. Tunes, which ended up revolutionising the music industry, which was still churning out 7. Tunes itself was looking dated compared to Swedish music streaming service Spotify, so Apple splashed out 3 billion on headphone manufacturer Beats, which also had its own music streaming service called Beats Music. Apple turned this into Apple Music, and promises maybe not to revolutionise music again but certainly kick Spotify into touch. Apple Store Not yet selling Apple coffees the luxuriously appointed Apple Store looked like an act from the last days of Rome when first shown off by Steve Jobs in 2. Entertainment News Latest Celebrity News, Videos Photos ABC News.